About Me

I’m Irfandi Marsya E. Wijaya, a seasoned Product Manager and Product Marketing expert with a passion for driving growth, innovation, and efficiency in the fintech and marketing technology space. With over five years of experience across dynamic roles in companies like PT. Inovasi Finansial Teknologi (Makmur), PT. Akademi Uang Digital, and PT. Ternak Uang Nusantara, I specialize in building data-driven strategies that deliver impactful results.

My career is marked by a proven track record of scaling businesses and enhancing user experiences. I’ve launched financial products generating over $320 million in transaction value, boosted organic traffic by up to 300%, and optimized marketing campaigns to slash costs by over 60% while increasing ROI by 35%. Whether it’s growing monthly active users by 300%, implementing AI-powered recommendation engines, or streamlining operational workflows, I thrive at the intersection of technology, finance, and user-centric design.

I hold an MBA from the Institut Teknologi Bandung (ITB) with a focus on Corporate Finance and Strategy (GPA: 3.86/4.0), complemented by a Bachelor’s in Industrial Engineering from Christian University of Maranatha. My technical toolkit spans Jira, Figma, Google Analytics, SEMrush, and more, while my fluency in Indonesian and English allows me to collaborate effectively across diverse teams.

Beyond my professional pursuits, I bring a creative and analytical mindset shaped by early leadership roles, like serving as Vice Chairman of the Maranatha Photography Club, and hands-on experiences in event management and technical engineering. I’m driven by a mission to turn complex challenges into opportunities for growth—delivering value to businesses and users alike.

Let’s connect: irfandimarsya@gmail.com | https://www.linkedin.com/in/irfandimarsya/